Lions Bedding
ANNE KLEIN: BRINGING BACK THE LION
Even though we had all this strength [in terms of brand awareness], people had a very unformed emotional connection with Anne Klein,” said Dee deVries Salomon, senior vice president, marketing and corporate communications at Anne Klein. “There wasn’t a real perception of what Anne Klein meant. Anne Klein went through numerous designers and owners and ad campaigns. There hasn’t been one consistent message we’re relating to the customer.”
To combat that notion, the company has installed Nolan, a self-proclaimed Anne Klein devotee, as senior vice president of design and charged him with retooling the bridge-priced signature collection. In addition, the company has recalled the lion-head trademark from a four-year hiatus to be the symbol for Anne Klein and has reworked the Anne Klein 2 line with a new logo and new positioning as a better-priced career collection.
Nolan, who was most recently a designer for the Ellen Tracy collection for 10 years, seems to have found a match in Anne Klein with his respect for the late designer and her idea of coordinated sportswear, but also his conviction that fashion and practicality should work in tandem.
“One of the first things he said to me was that our customer was not 6 feet tall and 100 pounds,” said Wendy Chivian, president. “If we broaden the base and focus on the idea that it’s coordinated sportswear, there is a lot of opportunity.”
For his part, Nolan said, “I do truly believe that you could make great fashion product and make it salable. These are clothes that I feel connected to and I think I bring a connection to the past. All of my training was Anne Klein.”
A Fashion Institute of Technology graduate who also designed for Bill Haire — one of Klein’s assistants — Christian Dior and Blassport, Nolan becomes the latest in a string of designers to head the collection since Donna Karan quit Anne Klein in 1985 to start her own firm.
In the wake of Karan’s departure, the company went through several design philosophies, first with Louis Dell’Olio, then with unproven designers Richard Tyler and Patrick Robinson and most recently the team of Ken Kaufman and Isaac Franco, in an effort to interpret that philosophy with uneven success.
The arrival of Nolan, with his background in bridge-priced sportswear, seems to be the clearest sign yet that the company has awakened to the idea of who its customer is and what her needs are.
“In the last few years, we didn’t give her enough options,” Chivian said. “But there isn’t one right way of putting it together. We will move forward in Charles’s direction of putting it together.”
With the introduction of his first collection, Nolan’s direction appears to be focused on career basics — the basis of the original Anne Klein collection.
“I personally believe in a great blazer,” Nolan said. “The blue, black, camel blazer that you can come to Anne Klein and always get.”
He also said he wants to produce clothing that is on trend, but not too directional, because the Anne Klein customer does not come to the brand for that.
“I think that being comfortable in your clothes is the most important thing, bar none,” he added. “It’s just about a well-cut, well-balanced garment. The whole point is to have that brilliant armhole that doesn’t challenge your day so you can talk on your cell phone and not get fatigued.”
In addition to Nolan’s design philosophy and what it may bring, the lion-head logo will begin to appear with the fall collection on belt buckles, in the soles of shoes and as a lining in coats, among other incarnations.
“By taking the `Anne Klein’ out of the foot bed and replacing it with the lion head, we’re reinvigorating the lion and giving it a newfound status,” Salomon said.
When Kasper ASL acquired the Anne Klein brands in 1999 for $60 million from Anne Klein Co. owners Frank Mori and Tomio Taki, it brought back the Anne Klein II label as Anne Klein 2 and positioned it as a better-priced career line.
Kasper also has launched suit lines under both labels, which have been strong resources cited by several department stores in recent seasons. Kasper has introduced licensed collections of Anne Klein fur, swimwear and sleepwear, as well as Anne Klein 2 coats and accessories.
Beginning with the resort collection, which begins delivery in November, Anne Klein 2 introduces a new logo, “ak2 Anne Klein,” to go on all product, bags and retail signage. The changeover should be complete by the spring 2002 collection.
The changeover at the signature collection may be just as drastic, as Nolan continues to impart his visions on the line and also in the company’s West 42nd Street offices.
“What I wanted to bring is a good energy and a good spirit back,” Nolan said. “Whether it’s my energy or helping others with their energy, it’s just `let’s kick it up a little bit higher.’ It’s also about starting again. We have a full opportunity to do it again.”
About the Author
Founded in 2006, Higgins’ electronics store is a product brokerage and Internet marketing company that specializes in gateway to top ranked shopping websites. With more than 3 million Preferred Customers and 180,000 Distributors and UnFranchise� Business Owners worldwide, Higgins’ electronics store is contributing to over $2.5 billion USD in accumulated retail sales. In that time, individuals have earned over $1.6 billion USD in commissions and estimated retail profits. Headquartered in Newark Nj, , the company employs over 100 people globally with international operations in the United States, Australia, Canada, Hong Kong and Taiwan. Through gateway of many electronic products, Higgins’ electronics store combines the Internet with the power of people, creating the ultimate online destination. As a result, we have revolutionized a brand-new industry, setting a standard by which all other businesses are measured: Built on Product. Powered by People. Visit www.joehigginsstore.com
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[Sweet Animals-5] – Refrigerator Magnet clip / Magnetic Clipboard $10.99 These magnets are made of quality samak, a hard metal base. Put them on your refrigerator, locker, file cabinet or any metal object you can think of! Magnets are great party favors for your next gathering and also make great prizes/giveaways. This extremely versatile magnetic system can be easily changed for every occasion or season to celebrate those important people and times in your life. Use t… |
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RoomMates RMK1136SCS Jungle Adventure Peel & Stick Wall Decals $8.85 … |
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Disney Lion King Jumbo Kids’ Room Wall Decal Reusable Stick Ups $15.98 … |
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Prince Lionheart Ultimate Wipes Warmer $11.49 Prince Lionheart The Ultimate Wipes Warmer™ NOW with the Ever-Fresh System!™ Guaranteed to help keep your wipes the freshest they can be to soothe your Baby’s delicate skin.The ONLY Wipes Warmer that will not brown and dry out wipes…. |
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Diaper Depot by Prince Lionheart Prince Lionheart Diaper Depot Keep all of baby’s supplies handy with the convenient Prince Lionheart Diaper Depot organizer. It easily attaches to the changing table with a hook in the back, so it’s always where you need it. Holds diapers, ointments, and there’s even a shelf for your baby wipes. Clear plastic container will go in any decor…. |
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Prince Lionheart washPOD Bathe The Baby WashPOD from Prince Lionheart has been noted by pediatricians and midwives everywhere that it is the best way to wash your newborn. The reason being the WashPOD emulates that of the mothers womb. The WashPod allows baby to move into the fetal position where they are most relaxed in order to bathe more comfortably and securely. The Prince Lionheart Baby Wash Pod is revolutionary in baby … |
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[Lion & Monkey] – Card Holder / Wooden Clips / Wooden Clamps / Animal Clips $26.39 Made of high quality samak.Each piece has different design.Cute mini clip ,heart design,favorite small things.Can be used to clip photos, notes, cards, receipts.The card holder is the perfect accessory for everyone. This fun and colorful card holder is made of high quality samak and environmental paint,non-toxic. Each piece has different design. Cute mini clip ,heart design,favorite small things. … |
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Jungle Friends Crib Bedding $170 Jungle Gal Its all a girls jungle land In cheerful shades of pink and brown our Jungle Friends Crib Bedding features friendly monkeys lions giraffes elephants with beautiful appliques and embroideries Crafted from cotton microsuede and plush minky dot fabrics the bedding provides a super comfortable spot for your little one Complete with all of your bedding needs and lots of coordinating accessories you can create the nursery of your dreams |
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Jungle Friends Toddler Bedding $75 Jungle Gal Its all a girls jungle land In cheerful shades of pink and brown our Jungle Friends Toddler Bedding features friendly monkeys lions giraffes elephants with beautiful appliques and embroideries Crafted from cotton microsuede and plush minky dot fabrics the bedding provides a super comfortable spot for your little one Complete with all of your bedding needs and lots of coordinating accessories you can create the room of your dreams |
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Wild Animals Toddler Bedding $71.99 In Your Wildest Dream Bright colors and a menagerie of adorable animals inhabit the Wild Animals Toddler Bedding Our ultra soft comforter has a light weight fill making it far more comfortable for your little one Jungle favorites like lions bears elephants giraffes and so many more roam on a scenic green background while the reverse is a coordinating madras plaid The fitted sheet is made to fit a toddler bedcrib mattress |
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Jungle Time Crib Bedding Set $170 Its a Jungle in Here Our Jungle Time Crib Bedding set is a choc full of excitement Bright colors of green blue orange brown cream yellow and red blend together in a variety of fabrics including cottons microsuede corduroy chambray denim and plush minky Featuring monkeys lions giraffes crocodiles and elephants and decorated with beautiful appliques and embroideries the set adds a youthful spirit to any room Complete with all of your bedding needs and lots of coordinating accessories the Jungle Time Crib Bedding Set is a sure winner |
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Jungle Time Toddler Bedding Set $75 Jungle Fun Our Jungle Time Toddler Bedding set is a choc full of excitement Bright colors of green blue orange brown cream yellow and red blend together in a variety of fabrics including cottons microsuede corduroy chambray denim and plush minky Featuring monkeys lions giraffes crocodiles and elephants and decorated with beautiful appliques and embroideries the set adds a youthful spirit to any room Complete with all of your bedding needs and lots of coordinating accessories the Jungle Time Toddler Bedding Set is a sure winner |
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Jungle Friends Twin/Full Bedding $90 Jungle Gal Its all a girls jungle land In cheerful shades of pink and brown our Jungle Friends TwinFull Bedding features friendly monkeys lions giraffes elephants with beautiful appliques and embroideries Crafted from cotton microsuede and plush minky dot fabrics the bedding provides a super comfortable spot for your jungle gal Complete with all of your bedding needs and lots of coordinating accessories you can create the room of your dreams |
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Jungle Adventures Twin Bedding Set $90 Its a Jungle Right Here Create a most thrilling and stimulating bedroom for your young adventurer with the Jungle Adventures Twin Bedding Set Using shades of brown tan cream and green this bedding set features a unique patchwork design of zebras monkeys lions and other exciting jungle animals and the branches and leaves in which they live Add any or all of our optional additional accessories to create a totally wild atmosphere for your young explorer |
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Jungle Adventures Toddler Bedding Set $75 Lions and Tigers and Bears Oh My Let your little sons imagination run wild as he dreams of the wild expeditions he takes to the African Jungle The Jungle Adventures Bedding Set combines 100 cotton and soft micro suede fabrics to create an adorable patchwork design in shades of green cream brown and tan The comforter sham and accessories are decorated with exciting appliqus of all your sons adventurous jungle friends like the lion zebra monkey and more Make this bedding set even more delightful by adding some of the optional accessories to create the room of your childs dreams |
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Jungle Adventures Crib Bedding Set $160 Lions and Tigers and Bears Oh My Let your little sons imagination whir as he gets acquainted with his jungle animal friends The Jungle Adventures Bedding Set combines 100 cotton and soft micro suede fabrics to create an adorable patchwork design in shades of green cream brown and tan The comforter sham and accessories are decorated with exciting appliqus of all your sons adventurous jungle friends like the lion zebra monkey and more Make this bedding set even more delightful by adding some of the optional accessories to create the room of your childs dreams Fits standard cribs and toddler beds |
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Jungle Time Twin/Full Bedding Set $90 Jungle Kid Our Jungle Time TwinFull Bedding set is a choc full of excitement Bright colors of green blue orange brown cream yellow and red blend together in a variety of fabrics including cottons microsuede corduroy chambray denim and plush minky Featuring monkeys lions giraffes crocodiles and elephants and decorated with beautiful appliques and embroideries the set adds a youthful spirit to any room Offering all of your bedding needs and lots of coordinating accessories the Jungle Time TwinFull Bedding Set is a sure winner |
